Privacy Policy

Updated November 11, 2107; November 11, 2107

BlakeFit and its family of web properties (collectively, “BlakeFit“, “us”, “our” or “we”) provide this privacy policy (this “Policy“) to inform you of: (1) the types of information we collect; (2) your choices surrounding such information; and (3) how we collect, use, share, update and secure such information. This Policy applies to information obtained in connection with BlakeFit operations at or through our websites, our mobile/tablet sites, our social media presence and other BlakeFit owned or controlled digital and omni-channel properties that link to this Policy (collectively, our “Website“). Emails, social media, marketing campaigns and digital and online advertising are referred to collectively as, our “Internet Marketing Channels.

  1. Information Collected
    1. Information You Provide: We receive information you provide to us when you:
      1. create an account with us (including a shopping account online, an account to review products, or any other type of account);
      2. make a purchase;
      3. submit user-generated content (via our Websites, Internet Marketing Channels or otherwise);
      4. subscribe for email, text, or other messages;
      5. work with our trainers who provide you with services
      6. use our Websites;
      7. otherwise communicate information to us.


    1. Personal vs. Non-Personal Information. Some of the information we collect includes personal information, such as your name, mailing address, e-mail address, credit/debit card information (and related payment information) and/or telephone number that may identify you as an individual (“Personal Information”). We may also collect other types of Non-Personal information, which do not identify you as an individual when not associated with any other personal information, such as demographic/lifestyle information, personal interests and product/buying preferences and which we may associate with your Personal Information.
    2. Cookies, Web Beacons and Automated Information. When you visit our Websites or interact with us through your computer or mobile device, (including if you utilize or interact with our Wi-Fi, Bluetooth or other technologies within our stores) we may collect “Automated Information” through Cookies, Web Beacons and other similar or related automated means (collectively, “Information Technologies“). “Cookies” are small text files sent to your device as you visit our Websites or utilize our Internet Marketing Channels and saved on your device via your browser or hard drive. “Web Beacons” (also known as pixel tags) are a form of technology placed within our Websites and our Internet Marketing Channels to monitor visits to certain pages within, interactions with, and the effectiveness of, our Websites and our Internet Marketing Channels.Automated Information we collect via Information Technologies includes, without limitation, internet protocol address(es), operating system(s) and browser specifics of your device, device characteristics, geographic (geo-location) information, user ID(s), clickstream data, and specifics regarding your interactions with (i.e., the path you take through) our Websites and our Internet Marketing Channels. Automated Information may also include your mobile device information (e.g., device model, operating system version, device date and time, unique device identifiers, mobile network information); how you use our Websites (including mobile applications) and Internet Marketing Channels, search terms, pages you visit on our Websites and application performance information. We may use Automated Information to associate you with any interaction you have with our Websites, including interaction across multiple computers, mobile devices, and In-Store services. In addition, while Automated Information does not generally identify or relate to you as an individual, we may associate these types of information with you as an individual. In addition, others might seek to do so, and we cannot guarantee that parties with whom we may share such information might not succeed in re-identifying or associating non-personal information with particular individuals; we cannot be responsible for such parties’ use of such information.


    1. Social Media Access. BlakeFit engages with its current and prospective customers on multiple Internet Marketing Channels/social media services (e.g., Facebook, LinkedIn and Twitter). If you contact us on one of our Internet Marketing Channels, or otherwise direct us to communicate with you via social media, we may contact you via direct message or use other social media tools to interact with you. In these instances, your interactions with us are governed by this Policy as well as the privacy policy of the social media platform you use. In addition, if you choose to access, link to, or log-in to our Websites or Internet Marketing Channels or otherwise communicate with us through a third-party social media service, you are granting us permission to access and use the information that you post or store on the applicable social media service in accordance with the privacy policy of that service and the privacy settings that are applicable to your account, and to store the user name and password you use to log-in to the applicable social media service. You further acknowledge that, by accessing or logging into our Websites or Internet Marketing Channels via a social media service, any information you provide to us may also become accessible to that service, subject to that service’s privacy policy. For additional information and more details on how you can manage the information provided to us by these social media services, please review the privacy settings applicable to your account with the applicable social media service. We do not control, and are not responsible for, the privacy practices of such services. You should consult the privacy policy of such services for additional information.


  1. Your Choices
    1. Email and Text Message Opt-Out.  You may unsubscribe to future e-mail communications from BlakeFit by clicking on the unsubscribe link provided in our e-mail communication. Regardless of your decision to opt-out of future e-mail or text communications, we may still contact you to respond to an inquiry, regarding transactions and for transactional purposes (e.g., sales confirmations, shipping notifications, recalls, product information, service/reminder notices and account maintenance).


    1. Disabling Cookies. Based upon your interactions with our Websites and elsewhere on the internet and your (and your device’s) interaction with our Internet Marketing Channels, we may personalize your experience via our Websites and via our Internet Marketing Channels. However, you have choices relating to how your device interacts with our Websites and our Internet Marketing Channels. You may choose to access our Websites and our Internet Marketing Channels without accepting certain Information Technologies on your device(s), and you may opt-out or modify certain elements that are tailored specifically to you and served to you based upon your browsing history. If you choose to restrict Information Technologies, you may access our Websites and Internet Marketing Channels, but you will NOT be able to take full advantage of certain features. You may also manage third party tracking by turning off cookies and changing your browser settings. Learn more at


How We Use Your Information
We do not sell, rent or trade your Personal Information to unaffiliated third parties without your prior consent, although we do share information in some circumstances as described below under “How We Share Your Information.” We use your information in ways consistent with this Policy and in the following ways:

  1. Fulfilling, delivering and communicating with you regarding requests for information and orders for products and/or services.
  2. Processing credit card applications and payments.
  3. Administering surveys, sweepstakes, contests or promotions.
  4. Registering and servicing your account(s).
  5. Alerting you to product, service and promotional information, including product recalls.
  6. Helping us to improve and customize our products and services, Websites and Internet Marketing Channels.
  7. To advertise our products and services to you and those of our partners that we think may be of interest to you.
  8. Protecting the security and integrity of our Websites, Internet Marketing Channels and overall business practices.
  9. As may otherwise be disclosed at the time of collection.

In doing so, we:

  1. May combine certain Personal Information and non-personal information collected online and offline, including information collected from third parties;
  2. May transfer or disclose such information across the family of BlakeFit properties
  3. Will retain such information as needed to provide you products/services, comply with our legal obligations, resolve disputes, and enforce our agreements as we deem necessary, in our sole discretion.
  4. We may combine all information we collect and we may disclose this information within the BlakeFit properties.

We use Automated Information and Information Technologies to recognize you and your preferences as you return to our Websites or utilize our Internet Marketing Channels and to tailor advertisements to you. We may display targeted ads to you through Internet Marketing Channels. These ads are sent to groups of people who share traits, such as likely commercial interests and demographics.

  1. How We Share Your Information
    We may share your information (including Personal Information) in ways consistent with this Policy and in the following ways:
  1. With third party businesses and service providers that assist with our business operations, such as shipping vendors, billing or other payment vendors, payment card processors, and various companies that work with us to improve or provide our products and services and our data integrity. While we are not involved in the day-to-day operations of such businesses and providers, our agreements generally obligate them to use reasonable methods to keep any Personal Information safe and secure, and not use such Personal Information for purposes other than providing their applicable services. However, even if a third party business or service provider is performing business operations on our behalf, if you have an independent relationship with such third party business or service provider, its use of your information may be governed by the privacy policy that governs its independent relationship with you, and we are not responsible for such use.
  2. To comply with applicable law or reasonable request based upon governmental regulation, court order, subpoena or similar related action.
  3. As we deem necessary to protect the rights, property or safety of BlakeFit, our customers, our associates or others, to prevent harm or loss, or in connection with an investigation or suspected or actual unlawful activity.
  4. As may otherwise be disclosed at the time of collection.
  1. Security
    We use a variety of security measures to help protect your Personal Information and online transactions with us. Our Websites utilize encryption technology, including Secure Sockets Layer, to protect your Personal Information that we transport across the internet. Your personal online and mobile account(s) with us are password protected with restricted online access.
  2. Third Party Links
    Our Websites and our Internet Marketing Channels may link to other sites that we do not control. In addition, you may have visited our Website through a link or a banner advertisement on another site. In such cases, the site you linked from may collect information from people who click on the banner or link. These other sites are governed by their own privacy policies. Be sure to review these privacy policies when visiting such sites to see how they collect and use this information. We are not responsible for the content of privacy practices of such third parties’ sites.


  1. Privacy Policy Updates
    We may, from time to time, update and revise this Policy. Please periodically check this Policy for any updates or revisions. In the event we make a material change to how we use your information that would materially adversely affect your rights, we will provide you advance notice including by posting the proposed change on the Websites at least 30 days in advance of the effective date of the changes. We encourage you to keep the email and other addresses you provide to us current so that you may receive any additional notices we send to you regarding material changes to this Privacy Policy. If you do not agree to the changes and do not wish to be bound by such changes, you should stop using the Websites
  2. California Privacy Rights.
    For the California Privacy rights under California Civil Code sections 1798.83-1798.84, also known as the California Privacy Rights – Direct Marketing

If you are a California resident and a customer of BlakeFit have the right to request information from BlakeFit regarding the manner in which BlakeFit shares certain categories of your personal information with third parties, for the third parties’ direct marketing purposes. California Civil Code § 1798.83 provides you with the right to submit a request to BlakeFit at its designated address and receive the following information:

The categories of personal information BlakeFit disclosed to third parties for the third parties’ direct marketing purposes during the preceding calendar year;

The names and addresses of third parties that received such information; and

If the nature of a third party’s business cannot be reasonably determined from the third party’s name, examples of the products or services marketed.

  1. You are entitled to receive a copy of this information in a standardized format and the information will not be specific to you individually